The consistent reorganisation of our company, to concentrate on three business divisions and two hotel brands, has proved itself to be an operationally successful strategy.
Through increased independence and expertise our three divisions – Steigenberger City Hotels, Steigenberger Holiday Hotels and InterCityHotels – have significantly increased their power to perform in the market and are maintaining themselves successfully in a difficult market environment.
As a consequence, our targeted alignment towards the two brands of Steigenberger Hotels and resorts in the four-star and five-star segment, and the medium-range concept of InterCityHotels, has led to greater transparency and market orientation.
Our current strategy includes an exclusive orientation towards our core hotel business. The task before us is to act on the basis of a solid financial structure and to ensure that capital investments are financed from cash-flow. Already this year the Steigenberger Hotel Group will realise its declared objective of systematically developing outlets with a promising future and establishing them securely long-term in the shape of three newly acquired hotels. All four hotels, in Dresden, Zingst, Meran (Italy) and Hurghada (Egypt) have striking architecture and enjoy an excellent situation. The programme further includes a controlled expansion of Steigenberger and InterCity hotels in Europe and the Mediterranean.


